Program Learning Outcomes
Formulate, conduct, and interpret research that fosters a broad and deep understanding of markets, customers, competitors, and stakeholders.
Employ quantitative and qualitative analytical tools and methods to select and support strategic decisions in an organization.
Establish and monitor corporate ethical policies that support business decisions, reflect high personal standards of behavior, and recognize the organization’s social and environmental responsibility.
Design, communicate, and deliver market-driven strategies through attention to customer needs and the customer experience.
Analyze key financial measures of efficiency and success and evaluate the financial implications of strategic and tactical decisions for short and long-term planning.
Assess operational drivers of an organization’s value creation process and identify key obstacles for excellence in the delivery of value for customers.
Formulate information systems to support an effective enterprise and to drive competitive advantage.
Develop a viable business plan for a new or existing venture that addresses internal and external drivers of success from ideation through implementation.
Apply sound principles of human and organizational behavior to lead people, manage processes, and inspire innovation.
Assess the interdependencies of an organization’s functional components and identify the requirements for adoption of a holistic perspective.
Revise strategies and tactics to incorporate national and global economic and political events that impact an organization and its markets.
Employ effective communication skills that enable persuasive articulation and defense of business ideas.