Program Learning Outcomes
Analyze the competitive marketplace and core internal capabilities to identify areas of competitive advantage to support a long-term sustainable positioning in today’s global, service-oriented environment.
Support business decisions with sound and defensible corporate and personal ethical policies.
Identify appropriate research methods that can be used to develop deeper understanding of a business' markets, customers, and stakeholders.
Develop marketing solutions designed to meet current and future customer needs.
Analyze key financial measures of success and evaluate financial implications of strategic and tactical decisions for short- and long-term planning.
Develop a viable business plan for a new or existing venture that addresses internal and external drivers of success and obstacles to implementation.
Describe the interdependence of the functional areas and processes of an organization.
Isolate and categorize the skills needed for managing people and processes across a range of functional areas and cultural environments in competitive, global markets.
Assess the role of operations in the value creation and delivery processes.
Evaluate information systems required to support an effective enterprise and drive competitive advantage.